The agency bill
You hand €5,000 a month to an agency and wait 2–3 months for a strategy deck. The work is slow, and the moment you stop paying, it stops.
Execute smarter · Effect faster
Your marketing and sales team is now 34 AI skills.
EFFEXO installs into Claude and turns one founder into a full marketing and sales agency. 34 connected skills that read each other's work through the Brief Cascade — so your strategy stays consistent from first ad to closed deal. From €19, once.
Lifetime access
34 skills
14-day money-back
Works in any language
The status quo is expensive
If any of this sounds familiar...
Every founder needs marketing and sales done well. Most options cost a fortune, take months, or leave you with a pile of disconnected work.
Disconnected freelancers
A different person for ads, copy, SEO, and sales. Nothing connects. Your brand voice changes every time the invoice does.
Prompt packs with no system
You bought 100 ChatGPT prompts. They're generic templates that forget everything between uses. No structure, no follow-through.
DIY without a map
You try to do it yourself, but where do you start? 200+ hours later you've burned out and abandoned half of it.
There's a smarter path
One connected system, not 34 isolated prompts
EFFEXO is built on three ideas that no prompt pack can copy. This is what makes it a system instead of a folder of text files.
Connected Chain
Every skill writes a structured *-brief.json file. Downstream skills read upstream briefs automatically. Your ICP powers your USP, which powers your Brand Voice, which powers every piece of copy. One decision flows through everything.
Four Truths Framework
Each skill is built on four quality dimensions specific to its job. The skill self-evaluates its own output against those truths and flags weak areas before it hands anything to you. Quality control is built in.
Niche-Aware
Every skill explicitly handles five standard niches: coaches and experts, B2B services, B2C services, local SMB, and eCommerce / D2C. Not a one-size-fits-all template you have to bend to fit.
Choose your pack
Three packages. One obvious pick.
Buy a single pack, or get everything and save. Every package is a one-time payment with lifetime access and updates included.
Marketing Pack
22 skills
€19one-time · lifetime
Everything to attract, convert, and analyze — from customer research to landing pages to paid traffic.
- Foundation & intelligence (ICP, competitors, ad spy)
- Positioning & brand (USP, voice, offer, identity)
- Content & site (landing, calendar, reels, scripts)
- Traffic & diagnostics (SEO, email, ads, CRO)
Complete Bundle
All 34 skills
€27one-time · lifetime
The whole system — marketing and sales — connected end to end through the Brief Cascade.
Save €11 vs buying both packs separately
- All 22 Marketing skills
- All 12 Sales skills
- Full Brief Cascade across both packs
- Lifetime updates as new skills ship
Sales Pack
12 skills
€19one-time · lifetime
Everything to capture, qualify, close, and retain — from first touch to repeat customer.
- Lead pipeline (capture, qualify)
- Engagement (briefs, demos, objections, outreach)
- Close & retain (proposals, recaps, onboarding)
- Reviews & case studies on autopilot
Marketing Pack · 22 skills · €19
Every skill in the Marketing Pack
Each one runs a guided conversation and produces a specific, ready-to-use deliverable.
Foundation & Intelligence
4 skillseffexo-icp-builder
Customer Avatar (ICP) with pain + moment, language, jobs-to-be-done, and alternatives.
effexo-competitors-analyzer
Full competitive analysis with positioning map, white space, and battle cards.
effexo-meta-spy
Reverse-engineer competitors' Meta Ads creative library and hook patterns.
effexo-google-spy
Analyze competitors' Google Ads and organic SEO positions.
Positioning & Brand
4 skillseffexo-usp-builder
Synthesize headline, subhead, elevator pitch, tagline, and 5 ad hooks.
effexo-brand-voice
Archetype, tone, do/don't vocabulary, sentence patterns, and 15 ready phrases.
effexo-offer-builder
Tiered pricing with risk reversal and authentic decision triggers.
effexo-visual-identity
Logo direction, color palette, typography, and photography rules.
Content & Site
6 skillseffexo-landing-builder
Full landing page structure with 8–12 sections plus the copy.
effexo-content-factory
30-day content calendar with a balanced mix of post types.
effexo-reels-scripts
10 ready-to-shoot Reels / TikTok scripts, 15–30 seconds each.
effexo-instagram-posts
5–10 campaign-focused Instagram posts.
effexo-youtube-scripts
3–5 long-form YouTube scripts (5–15 min) with retention engineering.
effexo-tiktok-ads-creative
5–10 TikTok-native ad creative briefs.
Traffic & Diagnostics
8 skillseffexo-seo-foundations
Intent-mapped keyword strategy with page-type matching.
effexo-google-maps-posts
Monthly Google Business Profile post plan.
effexo-email-sequences
Welcome, sales, recovery, reactivation, and onboarding sequences.
effexo-paid-traffic-setup
Full Meta + Google Ads launch plan.
effexo-pr-media-pitch
Newsworthy angles, 5 pitch variations, and a founder bio.
effexo-site-audit
Site marketing health audit with P0/P1/P2 prioritized fixes.
effexo-cjm-analyzer
Customer Journey Map with drop-off analysis at every stage.
effexo-cro
Conversion optimization roadmap with ICE-scored hypotheses.
Sales Pack · 12 skills · €19
Every skill in the Sales Pack
From first cold message to a repeat customer leaving a five-star review — covered.
Lead Pipeline
2 skillseffexo-lead-capture-builder
Optimized forms, quizzes, WhatsApp flows, and lead magnets.
effexo-lead-qualifier
Score and prioritize leads into P0 / P1 / P2 / Pass.
Engagement
5 skillseffexo-pre-meeting-brief
A one-page lead dossier before any sales call.
effexo-demo-script
Discovery + demo + close call structure with talking points.
effexo-objection-handler
Three response variations per objection, in your brand voice.
effexo-cold-outreach
3 first-touch variants plus 2 follow-ups, with real personalization.
effexo-followup-sequences
Post-call, post-proposal, no-show, and ghost-recovery sequences.
Close & Retain
5 skillseffexo-proposal-generator
1–2 page client-ready commercial proposals.
effexo-post-call-recap
Follow-up email, task list, and draft proposal seconds after a call.
effexo-client-onboarding
A 5–7 touchpoint sequence from purchase to first result.
effexo-review-collector
Systematic review collection with per-platform templates.
effexo-case-study-generator
Turn happy customers into paragraph, page, and 3-page case studies.
The differentiator
How the Brief Cascade works
This is the one thing a folder of ChatGPT prompts can never do: the skills feed each other.
effexo-icp-buildericp-brief.json
effexo-usp-builderpositioning-brief.json
effexo-brand-voicebrand-voice-brief.json
effexo-landing-builder+ every copy skill
-
1
Each skill writes a brief
When a skill finishes, it saves a structured
.jsonbrief with its decisions — your audience, your positioning, your voice. -
2
Downstream skills read it automatically
The next skill looks for upstream briefs and builds on them. No re-explaining your business 34 times.
-
3
Every skill still works standalone
No brief yet? The skill asks 3–4 quick questions and proceeds. Start anywhere in the chain.
Quality, built in
The Four Truths Framework
Every skill is built on four quality dimensions specific to its domain. Before it delivers, the skill scores its own output against those truths and flags anything weak — so you catch a thin USP or an off-brand voice before your customers do.
USP Truths
- Customer Resonance
- Differentiation
- Proof
- Memorability
Brand Voice Truths
- Authenticity
- Customer Resonance
- Distinctness
- Consistency
Landing Truths
- Promise Clarity
- Proof Stack
- Friction Removal
- Match to Source
Offer Truths
- Outcome Clarity
- Risk Reversal
- Price Anchor
- Decision Trigger
Do the math
What the same outcome costs everywhere else
EFFEXO covers both marketing and sales. Here's how the Bundle stacks up against every other way to get the work done.
| Option | Cost | Time to result | What you get |
|---|---|---|---|
| Marketing agency (3 months) | €4,500 – €15,000 | 2–3 months | Strategy deck + slow implementation |
| Freelancers for each task | €3,000 – €8,000 | 1–2 months | Disconnected outputs from different people |
| ChatGPT prompt packs | €50 – €200 | 15 min each | Generic templates, no system |
| Self-taught marketing courses | €500 – €2,500 | 3–6 months | Knowledge only — you still do all the work |
| DIY without a framework | 200+ hours | Forever | Burnout, abandoned mid-way |
| EFFEXO Complete Bundle | €27 once | 15 min per skill | 34 connected AI skills + full strategy + lifetime updates |
Roughly 1/200 the cost of an agency and 1/100 the cost of freelancers — for output that covers both marketing and sales.
Built for your business
Who it's for
Every skill adapts to your niche. Pick yours below.
Coaches & Experts
Selling knowledge, programs, or your time.
Turn your method into a clear offer, a magnetic message, and a sales process that fills your calendar.
B2B Services
Agencies, consultancies, and software firms.
Cold outreach, qualification, proposals, and follow-ups that move deals through a real pipeline.
B2C Services
Service businesses selling to consumers.
Content, reviews, and email sequences that turn first-time buyers into regulars.
Local SMB
Clinics, studios, trades, and local shops.
Google Business posts, local SEO, and review collection that win your neighborhood.
eCommerce & D2C
Online stores and product brands.
Paid traffic plans, ad creative, recovery emails, and a CRO roadmap to lift conversion.
Anyone starting out
Founders wearing every hat at once.
A guided system that tells you what to do next — no marketing degree required.
Up and running in minutes
Three steps to your first deliverable
No code, no API setup, no developer knowledge.
1
Download the .skill files
After purchase you get the skill files instantly — one folder, ready to use.
2
Install them in Claude
Drag and drop the skills into the Claude app. That's the whole setup.
3
Run any skill by chatting
Ask Claude to run a skill. It walks you through a short conversation and delivers the output.
Requires a Claude Pro or Team subscription
Good questions
Frequently asked
What do I get after purchase?
A folder of .skill files — 22 for the Marketing Pack, 12 for the Sales Pack, or all 34 in the Bundle. You download them instantly and install them into Claude. No waiting, no shipping.
Do I need a Claude subscription?
Yes. EFFEXO skills run inside Claude, so you'll need a Claude Pro or Team subscription to use them. The skills themselves are a one-time purchase.
What languages are supported?
The skills auto-detect your language and respond in it. They're tuned for Russian, English, Latvian, Lithuanian, and Estonian — and work in any language Claude supports.
I'm not a marketer — can I still use this?
That's exactly who it's for. Each skill runs a guided conversation, asks plain questions, and produces a finished deliverable. The frameworks do the thinking, so you don't need a marketing background.
How is this different from ChatGPT prompt packs?
Prompt packs are isolated text snippets that forget everything between uses. EFFEXO skills write structured briefs and read each other's work through the Brief Cascade, and each one self-evaluates against its Four Truths before delivering. It's a connected system, not a list of prompts.
Will it work for my niche?
Every skill explicitly handles five standard niches — coaches and experts, B2B services, B2C services, local SMB, and eCommerce / D2C — and adapts its questions and output to the one you pick.
Can I use the outputs for my clients?
Yes. The deliverables you create are yours to use for your own business or for client work. Many EFFEXO users are agencies and freelancers who run the skills for the businesses they serve.
Are updates included?
Yes. Every package includes lifetime updates. When a skill improves or a new one ships in your pack, you get it at no extra cost.
What's the refund policy?
There's a 14-day money-back guarantee. Run the skills, and if EFFEXO isn't a fit, email us within 14 days for a full refund.